In August 2023, the Parc Olympique hosted two significant events – a Metallica concert and the Montreal Pride festival – attracting nearly 90,000 visitors. Momentum was commissioned by the Olympic Park to analyze and optimize visitor flows through diverse transportation modes.
The team utilized postal codes data from the ticketing database to map visitor origins and assessed journey times for each transport mode.
Momentum employed Legion Space Works, an advanced pedestrian modelling software, to conduct a thorough analysis of the events’ impact on both ingress and egress. The team determined optimal egress routes for both events, the location and queue management of dedicated entries, the frequency of metro services for the anticipated mode share, and the entry and exit time for the events.
Collaborating with stakeholders such as transport operators, the emergency services, event organizers, and the Olympic Park, Momentum proposed on-site key adjustments. These included segregating pedestrian and vehicular flows, prioritizing the Pie IX metro entrance, and implementing a robust crowd management plan for egress which were integrated into the Traffic Management Plan by IGF Axiom.
The collaboration between Momentum and the Olympic Park not only addressed immediate concerns but also laid the foundation for enhanced event planning and execution at the Park, to prepare for holding other major events in the future. This showcased how Momentum can propose effective solutions that improve overall visitor satisfaction and safety.
