The New San Francisco Flower Mart project proposes the redevelopment of the current location of the flower market in San Francisco to provide a newly built and improved development offering new land uses on the site including creative office space, retail and restaurant activities. The project, at the heart of the fast-changing SF neighborhood of SOMA, will create a new urban destination and improve the visitor experience at the San Francisco Flower Mart for the general public.
Momentum has undertaken observations and collected data on the current logistics and operation of the site including: movement of vehicles, loading/unloading activities at the flower market, and movement of goods within and around the flower market. The information collected on the current flower market was used to analyze the requirements for the new SFFM. Logistics requirements were added for the commercial scheme, meaning the office and retail land uses proposed in the future development.
The dynamic pedestrian modelling tested the expected crowd density and pedestrian level of service in the lift lobby areas of the proposed buildings, the paseo between the wholesale Flower Mart building and the Market Hall building and the surrounding pedestrian facilities.
Momentum supported the design development to ensure an efficient mobility to and through the site.
The effective logistic and efficient operations were analyzed by observing and collecting data on the current logistics and operation of the site and test it with the proposed development.
Spaces for People
The pedestrian study ensured comfortable spaces for people by testing the pedestrian level of service in the public realm.